Trademark registration is essential for foreign investors and FDI companies doing business in Vietnam. Without proper protection, brands can face legal risks and lose market advantages. This article introduces TOPLAW’s trademark registration services in Vietnam and explains why securing your trademark early is crucial for long-term brand development.
What is a Trademark?
According to Article 16 of the Law on Intellectual Property (2005, amended 2022), a trademark is a sign used to distinguish goods or services of different organizations and individuals.
Although the terms “brand” and “logo” are not legally defined, they are widely used in business:
- A brand refers to the commercial identity of an enterprise, including its name, trade symbol, and reputation.
- A logo is a visual symbol or graphic element used to represent the brand.
A trademark may include a company name, logo, slogan, or product sign; once registered, these elements become legally protected assets.
Why should foreign investors and FDI Companies register trademarks in Vietnam?
Unlike copyright protection, which is automatic, industrial property rights, including trademarks, are only established when a protection certificate is issued by a competent state authority. Trademark registration is not mandatory by law, but it provides substantial benefits:
- Legal confirmation of exclusive ownership
- Right to use the protected trademark on products, services, and business materials
- Strengthened brand identity and credibility with customers and partners
- Reduced risks of counterfeit products and unauthorized use
- Greater confidence when entering distribution channels or large retail systems
- A solid legal foundation for expanding the business domestically and internationally
For foreign investors, trademark registration is essential for long-term market penetration, as the Vietnamese legal system has particular procedures and requirements that may differ from other jurisdictions.
How trademark registration helps minimize legal risks?
Registering your trademark through TOPLAW enables you to:
- Avoid potential conflicts with existing trademarks
- Prevent competitors from registering similar marks
- Ensure compliance with Vietnamese IP regulations
- Build a legally protected brand identity before launching products or services
This proactive approach helps businesses operate confidently in Vietnam’s market without encountering unexpected legal issues later.
Trademark Registration Services at TOPLAW
TOPLAW provides end-to-end trademark registration services tailored to foreign investors and FDI companies operating in Vietnam. With extensive experience and a deep understanding of the local legal framework, we support clients through every stage of the process, including:
- Consulting on trademark classification and distinctiveness
- Preparing, reviewing, and submitting the registration dossier
- Monitoring application status and responding to official requests
- Handling communication with the Intellectual Property Office of Vietnam (IP VIETNAM)
- Advising on strategic brand protection during and after registration
Why register your trademark through TOPLAW?
Foreign entities operating in Vietnam often encounter difficulties such as:
- Limited understanding of local IP legislation
- Misinterpretation of required documents
- Delays caused by incomplete submissions
- Lack of direct contact with the Intellectual Property Office
Our service helps clients save time, minimize procedural errors, and avoid legal risks that commonly arise when navigating Vietnamese intellectual property regulations without expert guidance.
Trademark registration is not merely a legal formality, it is a strategic investment in brand protection and long-term business development. With TOPLAW’s professional support, foreign investors and FDI enterprises can confidently establish and expand their presence in Vietnam without legal uncertainty.